Why Buy Direct? In a word, freshness! Walk into your local vitamin shop, or shopping warehouse, and take a close look at their stock. Chances are you will find some products that may be close to expiration; and, may appear as if they've been sitting on the shelf for awhile! Here at Omega-Direct freshness is priority one! To ensure that you receive only the freshest stock we have taken the following steps:

1. All orders ship via ultra fast, USPS Priority 2-3 Day Air minimizing the chance of heat related damage. Compare this to UPS Ground which can take up to 7 days.
2. By selling hundreds of bottles a week new inventory arrives on a daily basis.
3. All stock is kept in a climate controlled warehouse at a constant 77 degrees.
4. We use a just-in-time inventory system which ensures that all our stock is no more than two weeks old.

Nordic Naturals takes great care during processing and handling to ensure you receive a product of unparalleled quality and freshness. Why compromise this by ordering older product from a retailer with unknown or questionable handling and storage procedures?